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Breast cancer survivor’s inclusive lingerie brand caters to diagnosed women

Dana Donofree is on a mission to help women who’ve been diagnosed with breast cancer find proper-fitting and stylish bras

A breast cancer survivor from Philadelphia has made waves in the lingerie industry with an inclusive intimate apparel brand that offers breast support for women who have undergone cancer treatment.

Dana Donofree started her specialty lingerie brand AnaOno in 2014 – four years after she received her breast cancer diagnosis, according to the Associated Press.

“After my bilateral mastectomy, I found it incredibly difficult to not only find intimates that fit my new body but were beautiful too,” Donofree told Fox News Digital. “I knew I could do better, I wanted to love my new body, no matter what my chest looked like. That feeling was the driving force behind creating AnaOno – unique bras for our unique bodies.”

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Donofree’s designs accommodate breasts that have undergone surgery or non-invasive treatments without sacrificing style.

Customers can choose bras for “two boobs, no boobs and new boobs,” according to Donofree.

Each bra is made with soft four-way stretch fabric and hidden seams, so the undergarment can conform to each woman’s unique shape.

Some bras feature intricate lace while others are sporty and functional with trademarked fabric.

There are three categories that women can shop on AnaOno based on their personal needs:

  • Shop by treatment: Surgery prep, radiation, post-surgery, explant and cosmetic.
  • Shop by body type: Implants, mastectomy, lumpectomy, flat, unilateral, flap reconstruction and au natural.
  • Shop by bra type: Wireless, pocketed, sport, front closure, racerback, full coverage bralette, t-shirt and plus-size.

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Donofree shared testimonials from two AnaOno customers with Fox News Digital, both of which described being brought to tears by the brand’s options.

“You know exactly what I need. It was so refreshing (and emotional!) to visit a site that SPEAKS my language,” the first testimonial states. You GET what I’ve been through. I cried looking through the options that are created for those of us that have fought a battle and still want to feel feminine, beautiful, and comfortable.”

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